The 6 Sextoy Trends to Follow in 2026

The global sextoy market is worth more than 35 billion USD in 2026. Here’s what’s moving this year.

1. AI arrives in your toys

Intelligent sextoys learn from your reactions. Pressure, movement and temperature sensors adapt patterns in real-time. This is no longer science fiction: Lioness and Lora DiCarlo are already marketing models that analyse your orgasms to optimise subsequent sessions.

2. The ecological shift

Plastic disappears from packaging, recycled silicone makes its entrance, and brands offer take-back programmes. Fun Factory has launched a sextoy recycling service in Germany. The trend is arriving in Switzerland.

3. Gender inclusivity

Gone are the pink “for her” and black “for him”. New products are designed for bodies, not genders. Neutral shapes, marketing that doesn’t presuppose sexual orientation, and ranges designed for trans and non-binary people.

4. 3D stimulation

After air pressure (Womanizer, Satisfyer), welcome to multidirectional waves. The Womanizer Next Duo uses a 3D Pleasure Air system that modulates waves in three axes. The sensations are described as richer and less repetitive.

5. Improved long-distance connectivity

Remote control apps gain in stability and functionality. Synchronisation with audio/video content, augmented reality, and latency reduced to less than one second. Lovense and Kiiroo dominate this segment.

6. Pleasure subscription boxes

Curated monthly boxes (sextoy, lubricant, candle, educational content) delivered discreetly. The model already works in skincare and wine, it’s establishing itself in intimate wellness.